Applying the Unified Theory of Acceptance and Use of Technology Model on the Behavior of Home Buyers Using Housing Apps

Applying the Unified Theory of Acceptance and Use of Technology Model on the Behavior of Home Buyers Using Housing Apps

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It is convenient to have advances in science and technology so that people obtain information without going out.We explore the intention of the use of housing apps based on the unified theory of LIP SHIMMER CARAMEL acceptance and the use of technology.A total of 365 questionnaires were collected with 8 incomplete answers discarded.

The snowball sampling method was used for confirmatory factor analysis and SEM structural equation model analysis.The research results show the following.(1) Housing app users can quickly obtain knowledge and information about houses, and it is more convenient.

(2) Both effort expectancy and social influence have a direct and positive effect on behavior intention when using the housing app.(3) Chest There is no significant impact after adding moderator variables of gender, age, and income in Unified Theory of Acceptance and Use of Technology, (UTAUT).It is convenient and helpful to use the housing app.

Therefore, the use of the housing app will be an indispensable trend.